Journal

From the scene.

Notes on esports, sponsorship and the Benelux market. Honest takes, no hype.

4 min read · July 2026

Why we build the way we do

Investing in esports and gaming works. Investing blind does not. How a curated approach turns a complex market into something a brand can actually grow in.

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Opinion

8 min read · June 2026

Why most brand esports deals quietly fail

The audience is real, the budget is there, and still the partnership flops.

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Playbook

6 min read · May 2026

Sponsorship in the Benelux: what actually moves

Reach is easy to buy and easy to waste.

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Field notes

5 min read · April 2026

Twenty years in, the scene finally grew up

From LAN basements to sold-out arenas.

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From the scene.

Why we build the way we do

Why most brand esports deals quietly fail

Sponsorship in the Benelux: what actually moves

Twenty years in, the scene finally grew up

Stay close to the scene.