Paris proved the money, Cologne proved the habit
A brand new mega event in Paris, a seventeen year old ritual in Cologne, and the decade's biggest game absent from both. What one summer says about where the industry is heading.
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Why we build the way we do
Investing in esports and gaming works. Investing blind does not. How a curated approach turns a complex market into something a brand can actually grow in.
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Why most brand esports deals quietly fail
The audience is real, the budget is there, and still the partnership flops.
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