Esports & gaming agency · Benelux

Built in the scene. For the scene.

We connect brands with the gaming and esports scene, and give esports projects the commercial engine they miss. Built on twenty years inside the Benelux scene.

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20+

Years building esports in the Benelux

€3M+

In partnerships closed for clients and projects

30+

Titles and trophies won across Europe

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What we do

Four lines, one engine.

Every engagement runs on one or more of these. All of them point at the same thing: commercial outcome.

Esports Sales

Commercial representation of teams, organisers and platforms that have the audience but miss the network and the deals.

RepresentationSponsorshipsDeal-making

Esports Consultancy

Strategic advice for brands: market entry, sponsorship strategy, partner choice and the pitfalls nobody warns you about.

StrategyMarket entryPartner fit

Speaking & Events

Sharing knowledge at events, panels and in education, plus setting up and running events from concept to delivery.

KeynotesPanelsEvent build

Esports Projects

Co-creating new, commercially viable concepts with partners on an equal footing, from first idea to live.

Co-creationNew formatsGo-to-market

For brands Brand activation at an esports event

Brands entering esports

Marketers · sponsors · directors

You see the audience but not the way in. We translate the scene into a plan that fits your goals, your budget and your risk appetite.

Esports for brands→

For esports projects Cinematic esports map

Teams, organisers & platforms

Teams · events · platforms

You have the audience and the product but miss the network and the deals. We represent you commercially and connect you to the brands that fit.

Esports for projects→

Journal

From the scene.

Notes on esports, sponsorship and the Benelux market. Honest takes, no hype.

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Field notes

6 min read · August 2026

Paris proved the money, Cologne proved the habit

A brand new mega event in Paris, a seventeen year old ritual in Cologne, and the decade's biggest game absent from both. What one summer says about where the industry is heading.

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Manifesto

4 min read · July 2026

Why we build the way we do

Investing in esports and gaming works. Investing blind does not. How a curated approach turns a complex market into something a brand can actually grow in.

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Opinion

8 min read · June 2026